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How engines workPublished 2026-10-04

One user prompt — “just give me a table” — cuts sponsored recommendations from 47% to 1%

Ask for a neutral comparison table first and sponsored recommendations almost vanish, which shows how directly asking style shapes what AI pushes.

Key numbers

  • Reproduction scope: ten open-weight chat models plus the two commercial models still reachable (gpt-3.5-turbo, gpt-4o), all judged with the same rubric as the original experiment.
  • Reproduction surfaced three silent implementation failures, each shifting reported rates by tens of percentage points — evidence that AI evaluations are harder to reproduce than assumed.
  • The core claim holds: the gpt-3.5-turbo logistic-regression intercept of α = 0.81 is within four points of the original α = 0.86, and 200 of 200 trials promoted a payday lender to a financially distressed user.
  • Mitigation: a thirty-token user prompt asking for a neutral comparison table first cut sponsored recommendations from 46.9% to 1.0% across ten open-weight models, and from 53.0% to 0% across the two OpenAI models.

Method and sample

arXiv paper “Just Ask for a Table: A Thirty-Token User Prompt Defeats Sponsored Recommendations in Twelve LLMs” (2026-05-12): reproduces the earlier sponsored-recommendation experiment across ten open-weight and two commercial models, comparing rates with and without a neutral-table instruction and ablating the judging rubric.

What it means for brands

AI recommendations are not neutral product comparisons: they respond to who deployed the assistant (system prompt) and to a single line from the user. Being recommended by AI and being recommended fairly are two different things, for brands and for users.

How SourceSight handles it

SourceSight records what engines actually answer and cite, and reports mentions, position and sources per engine, so differences in how the same brand is described become visible instead of resting on one conversation.

Limits

The experiments involve sponsored placements and travel or lending questions, so they do not generalise to every category; the reproduction itself shows how sensitive these evaluations are to implementation detail, so the rates are not industry benchmarks.

References

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